A startup built to solve a real problem.
RecoServ is an Italian innovative startup and Benefit Corporation. Born in August 2025 from a research project on the Italian WEEE market, it is today active with in-building pilots in Milan.
Make WEEE recycling automatic for citizens.
We remove the distance between the citizen and the collection point. We do not ask for effort: we bring the service where people already are.
The most capillary proximity WEEE collection network in Italy.
We start from Lombardy. The model is replicable in any municipality with residential buildings and structured municipal services.
Who builds RecoServ every day.
Runs B2G, outreach to municipalities and consortia, operational validation through the pilots and overall strategy. First field operator.
CDP architecture, cloud platform and SB-WEEE hardware development. Drives IoT and cloud technology choices.
Roadmap, documentation and SB-WEEE project plan. PMO with experience in large industrial infrastructure.
Operating processes and delivery model. Background in economics and data science.
CDP functional design and platform UX. Deep expertise in enterprise workflow management.
Relations with Lombardy public administration. Former Regione Lombardia. Institutional navigation toward municipalities and consortia.
The people who support us.
Pro bono counsel. Building/condo law.
Social channels and communications to residents and stakeholders.
Admin support, payroll and labour law.
Growth strategy and institutional relations.
From August 2025 to today.
Inception
Leo starts researching Italian WEEE. First insight: the problem is logistic, not cultural.
First pivot
B2C abandoned (insufficient WTP). B2G identified.
Core team
CTO, PM and COO join. CDP development begins.
First B2G validation
CDC WEEE call. First contacts with Milan-area municipalities.
Pilot #1 · Via Vanvitelli
10 households, 179 kg, real traction data.
Pilot #2 · Via Plinio
7 households, 94 kg. Pattern confirmed.
SB-WEEE MVP
Physical bin prototype in development.